Turn one page into many campaign-specific landing pages
Change headlines, subtitles, CTAs, links, and sections based on URL parameters, UTMs, referrer, returning visitors, location, time, or past behavior. No duplicate pages. No backend. No complex setup.
Built for PPC teams, CMOs, agencies, and growth-focused websites.
ERP demo for growing teams
Book a demo with our team to see how it works for your business.
Your ads are specific. Your landing page is usually not.
PPC teams create highly specific campaigns for different audiences, industries, offers, and keywords. But most traffic still lands on the same generic page. That creates a message mismatch.
Generic landing pages lower relevance
Your ad says one thing. Your page says another. That gap can reduce trust and conversions.
Duplicate pages are messy
Creating one page per campaign means more work, more QA, more clutter, and more things to maintain.
Developers become the bottleneck
Simple campaign changes should not require new templates, custom code requests, or another sprint.
See how one URL changes the page
<h1 data-variant="h1">Default headline</h1> <a data-variant="cta" data-href="cta">Get started</a>
https://yoursite.com/page?p_h1=ERP_demo&p_cta=Book_a_demo
<h1>ERP demo</h1> <a href="/demo">Book a demo</a>
Want campaign-specific pages without duplicating pages?
Get early accessFor PPC teams, CMOs, agencies, and website owners.
Built around how modern PPC landing pages actually work
Designed for PPC workflows
Campaign URLs, UTM logic, ad message match, and fast landing page iteration.
Works with any website
HTML, Webflow, WordPress, Next.js, any framework. Just add a script tag.
No heavy platform required
A lightweight script, not a full enterprise personalization suite.
Why PPC teams and CMOs use it
Match every campaign to the landing page
Change the headline, subtitle, CTA text, CTA link, and sections based on the visitor's campaign URL.
A Google Ads campaign for ERP visitors lands on "Book your ERP demo". A LinkedIn campaign for SaaS founders lands on "Scale your SaaS website faster".Launch more angles without creating more pages
Instead of duplicating a page for every campaign, use one page and let the URL change the message.
One landing page supports: SaaS campaigns, ERP campaigns, founder campaigns, enterprise campaigns, retargeting campaigns.Personalize without a heavy tool or developer queue
Use simple data attributes and a small script. No backend, no complex platform, no full rebuild.
Add: data-variant="h1" — Then use: ?p_h1=Grow_your_business_onlineFrom generic page to campaign-specific page
Grow your business with better software
Book a demo with our team to see how it works.
ERP demo for growing teams
Book a demo with our team to see how it works.
The page is the same. The message changes based on the URL.
How it works
Add the script to your site
Paste one script tag into your HTML.
<script src="https://cdn.personalizejs.com/p13n.min.js" defer></script>Mark the content you want to personalize
Add simple data attributes to your elements.
<h1 data-variant="h1">Default headline</h1>
<a data-variant="cta" data-href="cta">Get started</a>Send traffic with personalized URLs
Use URL parameters in your ad links, emails, or campaigns.
https://yoursite.com/page?p_h1=ERP_demo&p_cta=Book_a_demoEverything you need for lightweight landing page personalization
URL parameter personalization
Change page content from URL values like p_h1, p_subtitle, and p_cta.
UTM-based rules
Show, hide, or change content based on utm_source, utm_medium, or utm_campaign.
CTA text and link swaps
Change the button label and destination URL for different campaigns.
Show and hide sections
Display specific sections only when visitor conditions match.
Returning visitor messages
Show different content to people who have visited before.
Referrer-based personalization
Change content for visitors coming from Google, LinkedIn, or other sources.
Behavior-based personalization
Adapt content based on previous clicks, viewed pages, or submitted forms.
Segment memory
Remember useful values like industry or persona across pages.
Simple data attributes
Use straightforward attributes instead of a complex setup.
Lightweight script
Client-side, fast, and designed for marketing sites.
Ready to make your landing pages match your campaigns?
Use one page for many PPC messages, audiences, and offers.
Built for marketers who move faster than their website process
Most personalization tools are too heavy for simple campaign landing pages. Most teams do not need a full enterprise platform just to change a headline for a Google Ads campaign.
This script is built for the gap in between. It gives PPC teams, CMOs, and website owners a simple way to improve message match, launch campaign variants faster, and reduce page duplication.
No complex platform. No backend setup. No waiting for a developer to create another page version.
Simple enough for marketers. Structured enough for serious teams.
Safe by default
The script uses text replacement, not unsafe HTML injection.
No tracking by default
Runs client-side without sending visitor data anywhere.
Works with existing pages
Add attributes to the elements you already have.
Built for campaign speed
Launch new message angles by changing URLs, not duplicating pages.
Frequently asked questions
Not exactly. It is a lightweight personalization script. It helps you change content based on URL params, UTMs, visitor behavior, and context. A/B testing can be added later, but the first goal is better campaign message match.
No. That is the main point. You can keep one page and use URL parameters to change selected content for different campaigns.
Yes. After the script is installed, marketers can create campaign URLs that change approved elements on the page. Data attributes define which elements can be changed.
Yes. You can change CTA text and CTA URLs. For example, one campaign can send visitors to /demo, while another sends them to /pricing.
Yes. You can use personalized URLs in Google Ads, LinkedIn Ads, Meta Ads, email campaigns, partner links, or any traffic source that allows URL parameters.
The script uses safe text replacement through textContent, not innerHTML. It also blocks unsafe values and unsafe CTA URLs.
The script is lightweight and runs client-side. It only scans elements that use personalization attributes.
You can personalize headlines, subtitles, CTA text, CTA links, images, section visibility, returning visitor messages, and campaign-specific blocks.
It is for PPC teams, CMOs, growth marketers, agencies, and website owners who want more relevant landing pages without rebuilding their process.
Add a data attribute to a headline, then change it from the URL. Add data-variant="h1" to your h1, then use ?p_h1=Grow_your_business_online.
Stop sending specific ads to generic landing pages
Personalize landing pages from campaign URLs, UTMs, visitor behavior, and more.
Built for marketing sites and PPC campaign teams.